Digital marketing strategy for the AI era

Your expert, flexible strategic partner to navigate change and drive sustainable growth

Too many brands are relying on outdated digital marketing tactics

This is dangerous. AI is reshaping marketing fast – what used to work is already falling short. Website traffic is down. ROI is slipping. And many marketers can’t see why.

That’s where we come in. We’ll get under the skin of your business, audience, and competitors – then build an AI-ready digital strategy tailored to your reality.

I personally bring 20+ years of marketing experience, eight of them running a multi-million-pound global agency. Beta Shift is led by me – and powered by a trusted network of world-class experts I call on to scale up, go deeper, or move faster.

If you’re ready to make the shift your business needs, let’s talk.

Tom Hastings, Beta Shift Founder

Have a Chat With Me

Some brands we've worked with

What we're good at

We integrate marketing channels and strategies for growth. We’re insights machines. We’re experimenters. We set up and run beast-mode SEO & paid media campaigns. We can teach you how to do cool marketing things. We can manage marketing teams. And we’ll help transform your marketing and ops with AI.

Digital Marketing & Growth Strategy

Cut us and we bleed digital strategy. Always based on business and marketplace insights and data, with proper A/B testing and underpinned by timeless marketing psychology principles. Cialdini would be proud.

Audits, Insights & Trends

We’ll audit the hell out of your digital marketing approach and performance. We’ll get under the skin of your business and sleuth your competitors like Colombo. You won’t believe what we find…

SEO & LLMO

Search is changing in a scary way, mainly because of AI. We’ll bet you £500 that your search strategy isn’t fit for purpose and we reckon we could find five gaping holes in it within a few hours or even minutes.

Paid Media

Paid search, programmatic, paid social, YouTube ads… We’ve completed them all. We’ll nail the strategy, plan and budget splits, and run them for you as well if you really want.

Content Marketing & Digital PR

We use our own AI workflows to generate killer content engineering strategies and accelerate content creation like never before. We’ll partner you with the best PR pros to amplify up to 11 and maximise impact.

Data, Measurement & Analytics

If you don’t have decent measurement and data setups then all this marketing lark is a waste of time. We’ll ensure you’re sorted – from user journey mapping to nifty analytics and reporting solutions.

AI Strategy & Transformation

We’ve thrown ourselves into the world of AI since 2022, so we’re on the cutting edge. We use it to enhance our work, and can partner with you to transform your marketing and business ops too.

Training & Education

We train, talk, lecture, workshop and run acceleration programmes on marketing and AI to help businesses thrive in this new, exciting and terrifying era we all find ourselves in.

The extended Beta Shift crew

We’re lucky enough to have a network of world-class experts who do cool things in marketing and business consulting.

From creative types to data scientist nerds, PR pros to AI legal experts, to unusually affable management consultants and acquisition due diligence specialists, we can call on any of them to form the greatest band of maestros you’ve ever worked with.

If we don’t specialise in it then we know someone who does. Whatever you need, if it’s related to marketing, give us a shout and we’ll likely be able to help.

How we can partner up

We work with Marketing Directors, CMOs, owner managers, entrepreneurial CEOs and agency leaders who’ve recognised that yesterday’s marketing playbook isn’t delivering tomorrow’s growth.

You’ll get senior expertise, flexible engagement and fair pricing. Choose what works for you.

Have a Chat With Me

Fractional CMO

Strategic marketing leadership on a part-time basis. Direct work with your leadership and marketing teams to develop growth strategies and drive results.

Project Based

Defined scope engagements for specific challenges - audits, strategy development, or transformation projects with clear deliverables.

Ad-Hoc Consultancy

One-off strategic sessions for immediate challenges or key decisions. Perfect when you need senior insight fast.

Training & Workshops

Defined scope engagements for specific challenges - audits, strategy development, or transformation projects with clear deliverables.

How Beta Shift works

Our simple, transparent and effective process

We wanted to show the basics of our process sketched on the back of a fag packet but cigarettes are too expensive nowadays, so we did it on a napkin instead.

We follow a simple, tried and tested methodology that cuts it in today’s rapidly shifting marketing world.

The combination of understanding your business + behavioural psychology + test & learn mindset – all underpinned by strategic AI systems – creates marketing that’s both sophisticated and sustainable.

You get strategies that fit your reality, tactics that actually influence behaviour, and technology that amplifies success rather than complicating it.

Our special interest: "Search Everywhere Optimisation"

AI is transforming search beyond recognition. Google’s AI overviews create more zero-click results. ChatGPT bypasses websites entirely. Your customers now search on TikTok, YouTube, and AI platforms serving hyper-personalised results. Traditional SEO strategies aren’t built for this reality.

The silo problem: Teams managing SEO, paid search, and social separately whilst AI algorithms increasingly reward unified brand signals across platforms. Budgets get fragmented, opportunities missed, competitors adapt faster.

Search Everywhere approach: We integrate your presence across every searchable platform – from traditional Google to TikTok, YouTube and AI-powered discovery. Where organic rankings are strong, we reduce paid search spend and reinvest savings into other channels driving incremental results. Better visibility, improved ROI, expanded reach without budget inflation.

What people say about us

“

Tom led the transformation of our digital approach and oversaw the team that delivered brilliant results. He knows his stuff inside out but is also really easy to get along with - a proper team player!
John CorellisFormer Head of Stadium Marketing, Tottenham Hotspur

“

Tom first worked for me in 2013 and our paths have crossed regularly ever since due to his cutting-edge digital knowledge and enthusiasm - plus he's a great bloke!
Simon DouglassFounder, Curated Digital

“

Tom's strategic expertise and professionalism have been key to the success of many of Palladium's due diligence projects on behalf of our private equity clients
James PrebbleCEO, Palladium Group

“

Tom transformed Reyna's proposition and digital strategy. We're already seeing a surge in web traffic and leads - I couldn't be happier!
Phil RozierManaging Director, Reyna Consulting

“

Tom's strategic leadership has been instrumental in helping Parcel2Go successfully navigate a changing and increasingly challenging digital landscape
Barry CunninghamHead of SEO & Analytics at Parcel2Go.com

Talk to us...

Drop us a line to book a free consultation with Tom and find out how we can help supercharge your business’ long-term growth.